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Typography
Designed For
INFO 2666 - Thinking With Type - Mount Royal University.
Skills
Sketching, Adobe Illustrator, User Persona, Visual Design, Secondary Research.
Goal
Thoroughly research about an impactful organization of interest and design a unique typeface that captures their spirit as an organization, while also ensuring typographic alignment with the typefaces that they utilize in their print and digital materials.
Indigenatively Rooted is a unique typeface that I designed to capture Manitobah Mukluks’ values and voice as an organization, aligning with typefaces that the organization has used to convey their visual identity. Indigenatively Rooted is a combination of the terms “Indigenous”, “innovatively”, “creatively”, and “rooted” to encapsulate the organizations’ objectives to remain rooted in traditional and sustainable Indigenous teachings and practices, while honouring the innovative and creative approaches that Indigenous designers utilize to develop top quality and stylish footwear.
