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Brand Identity Systems
Designed For
Rafter 2W Guest Cabins
Skills
Research Analysis, Client Interviews, Sketching/Prototyping, Information Architecture, Adobe Illustrator, Adobe InDesign.
Goal
Revamp logo, roadside signage, and website through the development of a new visual identity system that continues to capture the spirit, values, and essence of the business.
Rafter 2W Guest Cabins is a family-owned cabin business in Clearwater County, AB, offering guests secluded access to crown land and a variety of year-round outdoor experiences. I modernized the brand identity system through the development of a new logo, signage, brochure, and website design, while preserving the business’s values, goals, and essence.
